Why Choose This Course?

Transform from beginner to job-ready pro in just months! Our hands-on syllabus covers real-world tools, practical projects, and industry secrets to help you land high-paying jobs or start freelancing. No fluff – just actionable skills that employers crave!

100% Job-Oriented: Focus on in-demand roles with resume-building projects.
Practical Learning: Build real websites, run ads, and analyze data.
Affordable & Flexible: Learn at your pace with expert guidance.
Bonus: AI Tools, Freelancing Tips, and Mock Interviews!

Enroll Now and Unlock Your Digital Future!

Fundamentals of Digital Marketing

What is Digital Marketing? (Scope & Career Paths)
Traditional Marketing vs Digital Marketing
Digital Marketing Ecosystem & Job Roles
Understanding Sales Funnel & Buyer's Journey
Setting SMART Goals for Campaigns
Tools Overview: Google Workspace, Canva, Trello

Website Planning & Basics

Domain, Hosting, SSL – Setup & Security
WordPress / CMS Setup for Business Website
Landing Page Design Principles (Lead Generation Focus)
UI/UX basics for Marketing
Website Analytics Setup (Google Analytics 4, Hotjar basics)
Practical: Create a WordPress site with optimized landing page.

Search Engine Optimization (SEO)

On-Page SEO
Keyword Research (Google Keyword Planner, SEMrush, Ahrefs free tools)
Meta Tags (Title, Description, Alt text)
URL Structure & Internal Linking
Mobile-first & Page Speed Optimization
Content SEO (Blog Writing & Keyword Optimization)
Off-Page SEO
Backlink Strategies (Guest Posting, Outreach, Directories)
Local SEO (Google My Business Optimization)
Social Bookmarking & Forum Submissions
Technical SEO
Sitemap & Robots.txt
Canonical Tags & Schema Markup
Core Web Vitals & Indexing Issues
Practical: Rank a blog/website for at least 3 competitive keywords.

Search Engine Marketing (SEM) – Google Ads

Google Ads Dashboard Walkthrough
Campaign Types: Search, Display, Video, Shopping, Performance Max
Keyword Match Types & Negative Keywords
Bidding Strategies (CPC, CPA, ROAS)
Ad Extensions & Quality Score Optimization
Conversion Tracking (Google Tag Manager basics)
Budget Management & A/B Testing
Practical: Run a small-budget Google Ads campaign & analyze performance.

Social Media Marketing (SMM)

Social Media Platforms Overview (FB, Insta, LinkedIn, Twitter, YouTube)
Social Media Algorithms & Engagement Metrics
Content Strategy & Calendar Creation
Paid Ads Campaign Setup (Facebook Business Manager, LinkedIn Ads)
Remarketing Campaigns
Influencer Marketing & Brand Collaborations
Practical: Run an Instagram Ad & LinkedIn Lead Gen Campaign.

Content Marketing

Content Writing for SEO vs Social Media
Copywriting Basics (AIDA, PAS, Storytelling)
Video Content Creation (YouTube SEO, Shorts/Reels)
Blogging & Guest Posting for Authority Building
Email Newsletter Content Strategy
Practical: Write a 1,000-word SEO blog + create a social post calendar.

Email Marketing & Automation

Email List Building (Lead Magnets, Signup Forms)
Campaign Types: Newsletters, Nurturing, Promotions
Mailchimp / Sendinblue Setup
Email Deliverability & Avoiding Spam Filters
Automation Flows (Welcome, Abandoned Cart, Re-Engagement)
Practical: Build an email automation flow with segmentation.

Analytics, Reporting & Tools

Google Analytics 4 (Audience, Behavior, Conversions)
Google Tag Manager Basics
UTM Parameters for Campaign Tracking
Data Studio (Dashboard Creation)
KPIs for SEO, PPC, SMM, Email
Practical: Create a monthly performance report for a mock client.

Affiliate & Influencer Marketing

Affiliate Networks (Amazon, CJ, ShareASale)
Setting Up Affiliate Campaigns
Influencer Outreach & Negotiation
ROI Measurement

Advanced Topics & Career Prep

Marketing Automation (HubSpot, Zoho CRM basics)
AI in Digital Marketing (ChatGPT, Jasper, Canva AI, Midjourney)
Online Reputation Management (ORM)
Freelancing Platforms (Fiverr, Upwork, LinkedIn)
Resume & Portfolio Building for Digital Marketers
Mock Interviews & Case Studies

Launch Your Career in Digital Marketing!